🐕 FULL-PRICE LITTERS · FOR HEALTH-TESTING BREEDERS
I do not just market kennels. I own them.
I am Mark Griffin. Nineteen years, eighteen acres, and three of our family’s own dog businesses — a boarding and daycare resort, a Golden Retriever program and a Cavalier program. I do this work on all three myself before I do it for anybody. The offer is a six-week Litter Launch for one litter, $2,500: $1,250 on signature and $1,250 on whelping day, owed only if the litter is committed. If it is not committed, the second payment is never owed and the first $1,250 comes back in full within ten business days.
A refund term, not a guarantee · No ranking, mention, enquiry, deposit or placement is guaranteed · Nothing priced per puppy · One person doing the work
These are our family’s businesses, not my clients
Most people selling breeders marketing have never had a buyer email them at eleven at night asking whether the dam’s heart clearance was an echo or an auscultation. I have. My family owns the businesses below, all of them, and I am telling you that plainly up front so there is no chance you think you are reading a client case study. You are not. You are reading what I did to our own sites.
It is also, I think, the better credential. A case study tells you a stranger paid me. This tells you what I do when the site is mine, the mistakes are mine, and nobody is watching.
Green Acres K-9 Resort — boarding, daycare, grooming and pet taxi, Boring, Oregon
Eighteen acres, nineteen-plus years, serving the Portland metro. I ran the full check on it on 30 July 2026 — on-page, technical, structured data, local and Google Business Profile, reviews, content, expertise signals, and how AI assistants read the site — and finished with eleven recommendations ranked by impact against effort, each with an owner and a priority.
What I found on our own site, and did not enjoy finding:
- A placeholder phone number sitting in production — literally
+1-503-xxx-xxxx— in the structured data, right next to the real one. - Two different street addresses inside the site’s own markup, one of which belonged to a different property entirely.
- A star rating asserted in the markup that matched no real review platform. The code claimed one number; Google and Yelp said something else. That is a Google review-snippet policy problem as well as a false statement, and I am naming it here rather than quietly fixing it, because it is exactly the defect I get paid to find and I had it.
- A breadcrumb pointing at a page that 404s, a dead social profile link, and templated FAQ answers stating facts the business had never claimed — including a vaccine policy nobody had written and a tour policy that was wrong.
What I built in response: one corrected, validated structured-data block to replace the three fighting ones, with every single value traced back to a source and nothing invented. A canonical name/address/phone card with formatting rules. A citation sweep that recorded twenty-two live listings and isolated three wrong variants — a wrong street name propagated by a map scraper, an address belonging to another property, and a wrong phone number published on a third-party lead-generation microsite — each with its URL, its claimed status and a fix, in priority order. And four city landing pages for Gresham, Happy Valley, Clackamas and Portland, each with its own driving directions, its own angle and its own FAQ, because near-duplicate doorway pages get penalised.
The part I would point at hardest: I wrote those city pages with published pricing carried over exactly as it stands, and I refused to write the air-conditioning claim and the “spotless” superlative, because the reviews contradicted them. You do not get to market an amenity you do not have.
Nextgen Goldens — Golden Retriever program, Boring, Oregon
A full local package built in July 2026. Name, address and phone locked into a single canonical record, with the address deliberately hidden, because a home-based breeder is a service-area business and publishing a home address is a safety decision, not a marketing one. Title tags and meta descriptions written for six pages. A LocalBusiness / PetStore structured-data block naming the real service area — Boring, Portland, Gresham, Happy Valley, Sandy, Clackamas County — and what the program actually knows about: OFA health testing, ethical breeding, puppy socialisation. A sitewide footer block that keeps the name and phone byte-identical everywhere they appear.
Then the unglamorous half: fixing duplicate and wrong-canonical errors flagged in Search Console, putting a honeypot and spam filtering on a waitlist form that was pulling crypto spam and solicitations, getting a sitemap submitted, and standing up analytics with the waitlist submission and the click-to-call marked as the events that actually matter. A Google Business Profile completion checklist — canonical phone, categories, services, description, service area, photos, a posting cadence for new litters. A citation plan covering the directories that matter to this audience specifically: AKC Marketplace, GoodDog, the puppy directories, local Golden Retriever clubs, Nextdoor.
And a review engine that does not gate: a Google review short-link, a QR asset, and a request template that goes to every placed-puppy family regardless of how happy they seemed. Review gating is against Google’s policy and it is also just dishonest. That short-link and QR are built and in use.
The Cavalier program at greenacresnextgen.com
This is the one that will tell you most about how I work, because it is mostly deletions.
- I took a health claim off a stud’s page. It said he had passed OFA exams for eyes, hips and heart. OFA held no hip record for him and he had never been radiographed. That sentence is the single most checkable claim on a breeder site, and it was wrong, so it came out. It did not get softened.
- I rebuilt the health section from the registry outward. Every result on the boys’ and girls’ pages was verified at ofa.org on 24 August 2026 using each dog’s AKC registration number, and published with its certificate number and test date so a buyer can look it up without asking me. Nothing that failed is included. Nothing from paper records that OFA does not publish is included. Four-generation pedigrees transcribed from AKC certified pedigrees — and where a registration number was illegible on the scan, it is shown blank rather than guessed.
- I took a dam off the breeding page. She had no OFA record of any kind and was no longer in the program. She stays in her daughter’s pedigree, which is accurate, but she is not presented as a breeding female, because she is not one.
- I killed a litter page that had become false. It was headed “BREAKING NEWS! Puppies are HERE!” and was still describing a March litter in late August. Accurate for about six weeks, misleading for three months, and an AI assistant was still repeating it as current availability. The replacement leads with the actual expected date, states the waitlist mechanics, the deposit terms, the price range and the delivery range plainly — and carries a standing rule: every litter announcement is dated, and a page more than ninety days stale is a critical finding on any check, including mine.
- I talked myself out of a campaign. There was an opportunity to market a December homecoming as a Christmas-puppy gift. I wrote the timing section to state the facts — October litter, eight-week minimum, mid-December homecoming — and to say plainly that we do not place puppies as surprise gifts. The buyers who check OFA numbers are the same buyers who react badly to gift-puppy marketing, and the breed clubs campaign against it every December. Trading that trust for a seasonal bump is a bad deal.
What I am not going to show you
A ranking chart. A traffic graph. An enquiry count. A “we grew waitlist signups by X” figure. I have not measured outcomes on these sites to a standard I would defend in front of you, so I am not going to put a number on this page and dare you to check it. What is above is what I built, described accurately, and some of it is live while some of it is written and staged for me to paste. Ask me about any specific piece and I will tell you which.
If a ranking chart is what would convince you, I would rather lose the sale than manufacture one.
Our own numbers, since I am asking you to trust the method
We whelp three to four litters a year across two purebred programs — Golden Retrievers at Nextgen Goldens and Cavalier King Charles Spaniels — alongside a boarding kennel we have run for nineteen years in Boring, Oregon. Placement price, both breeds: $3,000–3,999.
- Litters are usually fully committed before whelping. Occasionally one or two puppies are still unspoken for on whelping day. That is the honest version, and it is exactly why the Litter Launch is refundable rather than “guaranteed”.
- The waitlist today is several families ahead of the next litter — less than a full litter. That is the modest number rather than the impressive one, and it is the true one.
- No puppy has stayed available past eight weeks in the last two years.
And this is the part that made me build the Launch at all. In the 180-answer study further down this page, six answers cite our pages — fifteen citations across eight URLs — to buyers in Oregon, California and Ohio. Our Cavalier health-testing write-ups are being quoted to families two thousand miles away. Three answers name one of our programs, and all three are Oregon.
Cited widely, named locally. That gap is the exact thing the Litter Launch works on, and I found it in our own results before I offered to do anything about anybody else’s.
I asked the assistants 180 times who the good breeders are. They answer — out of a very short list of sources.
Before building an offer around this I wanted to know how these systems actually behave, so I ran the five questions a puppy buyer really types — who are the best breeders in my state, where do I find a health-tested puppy, which breeders do OFA testing — across 12 states and three AI assistants, for Golden Retrievers and Cavaliers. 180 answers came back, every one completed and recorded in full, together citing 5,076 sources — an average of 28.2 live web sources per answer.
I went in expecting to find that the assistants refuse to name breeders. That is not what they do. They name plenty — one Texas answer alone named nine different programs. The real finding is stranger, and more useful to you.
- A handful of sources decides everything. Those 5,076 citations were spread across 919 different domains — but the ten most-quoted domains carry 1,809 of them, better than a third of the entire corpus. Good Dog alone was quoted 571 times, turning up in 84 of the 180 answers.
- The AKC is the reflex answer. Named in 146 to 148 of the 180 answers depending on how you count the match — about four in five. I am giving you both numbers because my own two counting methods disagreed, and I would rather show you the spread than quietly publish the better-looking one.
- Which assistant you ask changes who exists. One Texas program was described by one assistant as the most credentialed breeder in the state. Asked the identical question on the same day, the other two never mentioned it at all. Same breeder, same credentials, same week.
So the question is not will an AI mention me. It is am I legible to the handful of sources these systems actually read — the breed clubs, the registries, the two or three directories, the one content site that publishes health-testing data in a table a machine can parse. Whether you get named is settled upstream of you, in places you can influence and probably have not.
My own programs, measured exactly the same way as everyone else in the study: 3 of the 180 answers named one of them, 6 answers cited my own pages as a source, and those pages were quoted 15 times across 8 different URLs — in Oregon, and also in California and Ohio, where I do not operate at all. Those out-of-state citations are the whole thesis in miniature. Nothing out there was recommending my kennel. Something was reading my Cavalier health-testing write-ups and quoting them to strangers two thousand miles away.
Method, so you can weigh it: 180 answers, all run on 2 September 2026 — 12 states, 5 questions each, 3 assistants at 60 answers apiece. Every answer completed; none failed and none were dropped. Domains are counted as registrable domains, so subdomains merge. Name-matching is literal, so a program absent from my count is not proven absent from an answer — and I have not attempted a full census of every program named across the corpus. That number is not known, and I am not going to invent one to make a point. A failed call would be recorded as a failed call, never as “not named.” The whole study is published open, with every table, every source count and every limit: read it and check my arithmetic.
Nobody in this market is losing because an algorithm dislikes them. They are losing because the sources these systems read have nothing legible to say about them — and that is fixable, which is not at all the same thing as guaranteed.
What is probably wrong on your site, too
Everything in the list below, I found on one of our own properties before I found it on anyone else’s. It is rarely a lack of content. It is usually that the site tells search engines and AI assistants two or three contradictory stories about who you are, and that the pages a buyer reads in order to decide whether to trust you are the pages nobody has updated in a year.
- Structured data that contradicts itself. Two street addresses in the same page’s markup. A placeholder phone left in production. A rating asserted in code that matches no real platform.
- A health-testing claim the buyer can check and you cannot back. The buyer who looks up your sire’s OFA number is exactly the buyer you most wanted.
- A litter page that went stale and quietly became false. “Puppies are here” has a six-week shelf life and a three-year afterlife in an AI answer.
- Your name, address and phone drifting across the web. A scraper picks up a wrong street, an old lead-generation page publishes a phone number that is not yours, a directory holds a duplicate — and the entity Google and the AI engines assemble for you gets fuzzier every month.
- No page that answers what a buyer must know before they will send a deposit: what you test for, what it costs, how the waitlist works, and what happens next.
None of it is exotic. All of it is findable, and most of it is cheap to fix — once somebody has written down what is wrong and in what order.
The Litter Launch
One litter. Six weeks. $2,500 — and half of it is only owed if the litter is committed.
The AI Visibility Check
Free. No obligation, no card, no call required.
I run the five questions a puppy buyer actually asks about your breed in your state, against the AI assistants with live web search on, and I send you back a single page showing exactly what came back — who got named, whether you did, and which sources the answers were built from. Verbatim. Including the runs where you are not named, and including any run that errored, marked as an error rather than counted against you.
The report names which assistants were asked. Absence of your name is not proof you were absent from the answer — the matching is literal — and the report says so, because you are going to read it as a business owner and you deserve to know how much weight it carries.
It is the fair way to judge whether I am worth $2,500. A good number of people will read theirs and decide they do not need me. That is a legitimate outcome and I would rather it happened before you paid.
Litter Launch — $2,500 for one litter, six weeks
$1,250 on signature. $1,250 on whelping day, owed only if the litter is committed.
Six weeks from the start date, built around one litter of yours expected on or about a date we set at the beginning. Six things get done:
- 1. AI visibility work. An assessment of how the AI assistants currently describe your program, then remediation of your own web properties so those systems can read and cite you.
- 2. Search visibility work on the specific pages that carry the buyer’s decision — not the whole site, the pages that decide.
- 3. A litter page written for the buyer’s decision path: the expected date, what you test for, the price range, the deposit terms, what happens next.
- 4. A waitlist and deposit flow. Applications, deposit capture and pick order tracked in one place instead of four inboxes and a notebook.
- 5. Buyer-screening copy aligned to your placement standards, so a wrong-fit enquiry disqualifies itself before it reaches you.
- 6. Health-testing presentation. Your existing testing made prominent and legible — tabular and checkable, certificate numbers and dates beside the results, the way a buyer actually verifies it.
What it costs you in time: you review and approve material within three business days of my sending it. That is the whole ask. If a review runs long, every date moves by the length of the delay — which is fair both ways and is written into the agreement rather than argued about later.
$2,500 total · $1,250 on signature · $1,250 on whelping day, only if the litter is committed
Signed agreement first, then the first invoice. There is no checkout button on this page on purpose — this is not something you should be able to buy by accident at eleven at night.
The refund term, stated exactly
Read this twice. It is a refund term. It is not a performance guarantee, and the difference is the whole point.
“Committed” means every puppy in the litter you expect to place is subject to a deposit or a written placement commitment from a screened buyer, as at whelping day.
If the litter is not committed on whelping day: the second $1,250 is not owed, and the first $1,250 is refunded in full within ten business days. No conditions. No pro-rating. You do not have to explain yourself and I do not get to argue. That is the entire term, and nothing else in the agreement qualifies it.
You keep the work either way. Everything delivered — copy, page structures, forms, configurations — is yours on receipt of the first payment, whether or not the second one ever becomes due. A refund does not claw any of it back.
Now the part most people would leave off a sales page. This is not a promise that your litter will commit. I do not guarantee a ranking, a citation, a mention by any AI system, an enquiry, a deposit, a sale, a price or a placement, and I cannot — search engines and AI assistants are third parties whose behaviour changes without notice and is outside anyone’s control. What the term does is move the money risk off you and onto me. Nothing said on a call, in an email, or anywhere on this page adds anything to it.
The arithmetic I would want you to do
Not against what somebody else charges a month. Against what an under-committed litter costs you.
Take a litter of eight that goes out at $500 under what your program is actually worth — because two went late, because a buyer walked in week nine, because the page announcing the litter had been wrong since spring and the enquiries came from the wrong people. That is $4,000 off one litter. Not off the year. Off one.
The Launch is $2,500, and $1,250 of that is only owed if the litter commits. I am not going to tell you which way your next litter goes; nobody can. I am telling you which number the fee should be weighed against, and it is not somebody’s monthly subscription price.
That $500 and that eight are an illustration of the arithmetic, not a claim about your program and not a prediction about your litter. Put your own numbers in it.
Afterwards, if you want it: the Program Retainer — $500 a month
A separate decision, made after the Launch is finished. Never before.
Some breeders want the litter page kept current, the check re-run, and the health-testing presentation updated as results come in, litter after litter. That is what the retainer is for. Its scope is agreed in writing before it starts — it is not part of the Litter Launch agreement, it is not bundled into the $2,500, and nothing on this page commits you to it.
If you would rather take the Launch and run it yourself from there, that is a normal outcome and it is fine.
What this does not include, and what I will not do
An exclusion that is not written down is not an exclusion. So here they are, before you sign anything.
- Any guarantee of a ranking, an AI mention, an enquiry, a deposit, a price, a sale or a placement. Nobody controls Google and nobody controls a language model. Anyone who tells you otherwise is selling you something.
- Anything priced per puppy, per enquiry, per deposit or per placement. Not offered, not quoted, not ever. I am not a broker, I hold no roster of animals, I make no recommendation to any puppy buyer, and I take no payment of any kind that depends on an animal being placed.
- Handling your buyers. Enquiries go directly to you. I do not receive, relay, hold, store or process them, and I do not put analytics on the enquiry submission itself.
- Authoring claims about your dogs. You remain the sole author of every factual claim about your own program. I will not publish a claim about your dogs, your testing, your titles, your placements or your history that you have not confirmed in writing — and where something cannot be substantiated, it does not get published at all. That last one is occasionally the least popular sentence in the engagement.
- Third-party costs. Domain, hosting, any paid listing: yours, not included, and nothing over $50 gets incurred without your written approval.
- Paid ads. I do not run them and I do not sell them.
- Review gating, bought links, spun content or fabricated listings. Not a style preference — these get sites penalised, and they get breeders talked about in the wrong rooms.
- Any commitment measured in hours. You are buying six named deliverables in six weeks for a flat fee. How long they take me is my problem, not a number I invoice against.
Need something on that list, or something not on it? Email me and I will either quote it separately at a fixed price or tell you plainly that it is not something I do.
How it goes, start to finish
- 1
The free check, and a conversation
Tell me your breed, your state and your kennel name. I run the check and send you the page. Then we talk about your next litter and its due date — and if I do not think the Launch is right for you, you get that on the call rather than after you have paid.
- 2
Sign, then six weeks of work
Agreement signed, first $1,250 invoiced, start date set. Six weeks on the six deliverables. You review what I send within three business days. Access stays inside your own accounts, and it is handed back within five business days of the work finishing.
- 3
Whelping day settles it
If the litter is committed, the second $1,250 is due. If it is not, that payment is never owed and the first $1,250 comes back in full within ten business days. You keep everything delivered either way. The retainer, if you want it, is a conversation after that — not before.
Who I will work with, and who I will not
This is not a volume business and I am not trying to make it one. I work with breeders running roughly two to six litters a year who are doing the health testing properly, placing carefully, and are close to invisible to anybody searching for them. If you are already the name everyone in your breed knows, you do not need me, and I will tell you that instead of taking the money.
What I will not take: volume operations, brokers, anyone reselling puppies they did not breed, and anyone who wants urgency-and-availability marketing. That is not only a moral position. The buyers worth having are the ones who check OFA numbers, and the moment I write that kind of copy for anybody, I am useless to every breeder on this page.
My screen, stated plainly, because you are entitled to hold me to it
Three things are an automatic no. They are the only three, and I would rather write them down than leave you guessing.
- Anyone selling puppies they did not breed — brokers, pet stores, puppy-finder resale sites.
- Visible mill signals. Stacked concurrent lines with no named breeding dogs. Boarding rates and delivery fees published as menu items. A shop. Nationwide flight delivery as the headline. Guardian-home programs run at scale.
- Volume — roughly ten or more litters a year. Kennels publish dams rather than litters, so I read the roster and count about one litter a year to a named breeding female. Eleven or more named girls is where I stop. Seven to ten is not a no; it is something I will ask you about.
The two-to-six litters I described above is who this usually fits. It is not the edge. Ten is the edge.
Two things are deliberately not on that list, and both of them used to be.
Your breed is not a screen. Doodles, cavapoos, bernedoodles, anything crossed — if you bred the litter, you are somebody I will work with. Our own program is two purebred breeds; that is a fact about us, not a rule for you, and I had a version of this page that quietly confused the two.
Neither is how much of your health testing is already visible on your site. Doing the testing and showing it are different things: the paragraph above is about the first, and this is about the second. Whether a site publishes results dog by dog with OFA or CHIC numbers, names the panel test by test, or only says “all our dogs are health tested” is the single most useful thing I learn about a kennel — and it is the thing an answer engine can actually read. It is the work, not the entrance fee. The kennel with nothing visible is the one with the most to gain, and turning that breeder away was turning away the exact person this is built for.
For the record, and strictly as a description of us rather than a bar I am setting for you: our Goldens are DNA tested for PRA, ICT and NCL, and our Cavaliers are screened for MVD and SM. That is the standard we hold ourselves to.
What I promise, and what I will not
- You get the six deliverables, in six weeks, for the stated flat fee. Not an hours budget, and not a scope that quietly shrinks.
- The money risk sits with me, not you. Half the fee is contingent, and the other half is refunded if the litter is not committed by whelping. That is a refund term, not a promise about your litter.
- I do not promise a ranking or an AI mention. No honest person in this work does. I fix the things that make both more likely, and I show you what came back — including the runs that went against me.
- Findings are reported as found. If the check does not name you, you see that. If a run failed and produced nothing, you see that too, marked as a failed run rather than counted as a bad result.
- I will not put a claim on your site that cannot be sourced. If a clearance, a rating or an availability date is not verifiable, it comes off. I have already done that to our own stud page and to one of our own dams.
- Your accounts stay yours. I will not create anything in my own name that you cannot independently control, and all access is relinquished within five business days of completion or termination. No credential is kept.
- Your results are not my marketing. I may say you are a client and describe the work in general terms. I will not publish your figures, your results or any before-and-after data without your separate written permission — and you can withdraw that at any time.
- Either of us can walk on fourteen days’ notice. If I terminate for any reason other than your breach, the first payment is refunded in full. You keep everything delivered up to that point in every case.
- One person does the work. That is me. It is not a report mill and it is not offshored.
The questions breeders actually ask me
You run kennels yourself. Are you going to work for my competitors?
Fair question, and the honest answer has an edge on it. Green Acres is boarding and daycare in the Portland metro; Nextgen is Goldens; our other program is Cavaliers. If you breed the same breed in the same metro as one of ours, I will tell you before you pay me a cent, and either decline or put the conflict in writing and let you decide. What I will not do is take your money, learn your market, and quietly use it. Be clear about the paperwork, though: the agreement does not give you exclusivity in your breed or your state, and I am not going to imply that it does. What it gives you is disclosure, in advance, in writing. Outside that direct overlap, my running kennels is the reason I am useful to you rather than a risk to you.
Why is this $2,500 when everyone else advertises $99 a month?
Because it is not the same thing. A monthly subscription sells you ongoing activity. This is one litter, six weeks, six deliverables, finished — and half of it comes back if that litter does not commit. Weigh it against what an under-committed litter costs you, not against somebody’s monthly. If a $99 subscription is what you want, that market exists and it is easy to find. I am not competing in it.
What if the litter commits and I think it would have anyway?
Then you pay the second $1,250, and you may well be right — I cannot prove a counterfactual and I am not going to pretend otherwise. What you paid for is six weeks of work you keep permanently: a litter page that stays true, a waitlist and deposit flow, screening copy, and your health testing presented so a buyer can verify it without emailing you at eleven at night. That carries into every litter after this one.
What if the litter does not commit? Really, what happens?
You do not owe the second $1,250, and the first $1,250 is back with you within ten business days. You do not have to explain, justify or negotiate it, and there is no pro-rating for the work I did. You keep everything delivered. I would rather absorb the six weeks than argue with a breeder about whether a puppy counts.
Are you going to make me look like a puppy mill?
No, and it is a fair thing to worry about — a lot of pet marketing does exactly that. I will not put you on a listing you have not approved, I will not write volume-and-urgency copy, and I will not run a “Christmas puppies available now” campaign. I turned that one down on our own site and wrote out why. The buyers worth having react badly to all of it.
My waitlist is already full. Why would I pay you anything?
Possibly you would not, and I will say so. The honest cases with a full waitlist are narrow: your next litter is a year out and the page announcing the last one has been wrong since spring — that was my situation, for three months; or your listings have drifted and it costs more to unwind later; or there is a claim on your site that will not survive a buyer checking it. If none of those apply, take the free check and keep your money.
I get plenty of enquiries. They are just the wrong people.
Then more traffic is not your problem, and I am not going to sell it to you. What helps is qualification: pages that state your price range, your deposit terms, your health testing and your application process plainly, so a wrong-fit enquiry disqualifies itself before it reaches your inbox. That is deliverables three and five.
Do you actually understand health testing and pedigrees, or will I be teaching you?
I verify our own dogs’ results at ofa.org by AKC registration number and publish the certificate number and test date beside each one so buyers can check me. I transcribe pedigrees from AKC certified pedigrees and leave an illegible registration number blank rather than guess. I know why an advanced cardiac evaluation with an echocardiogram is a different claim from a practitioner auscultation, and why that difference is the one that matters in a breed carrying mitral valve disease. I still ask you to check my transcription before it goes live, because you know your dogs and I do not — and because you remain the author of every factual claim about your own program. That is in the agreement, not just in my manners.
Will you sell my enquiries, or take a cut of a placement?
No. Nothing I sell is priced per puppy, per enquiry or per placement, and I will not quote it that way even if you ask. Every form I build submits directly to your own inbox — not through me, not into a system I can read, and I do not even put analytics on the submission.
Can you guarantee I will rank first, or that ChatGPT will recommend me?
No. Anyone who guarantees either is lying or does not understand the systems. I ran 180 answers to find out how these things actually behave, and the answer was that they lean on a short list of sources — the AKC, the breed clubs, two or three directories. What I can do is fix the specific things that make you findable and quotable, measure it before and after, and carry the money risk on the litter instead of handing it to you.
Do you need my website login?
Yes, for the parts that need it — registrar, hosting, CMS, analytics, business listings — and all of it under your own accounts, never mine. I will not create an account in my name that you cannot independently control. Everything is handed back within five business days of the work finishing, and no credential is kept.
How many breeder clients do you have?
Outside our own businesses, none yet, and I am not going to dress that up. What I have instead is three of our own properties I have done this work on, which you can go and look at right now; a 180-answer study of how the assistants actually behave, recomputed from the raw transcripts; and a fee structure that puts the risk on me rather than on you. If you want an agency with a case-study deck, that is a reasonable thing to want, and it is not me.
Is my breed too niche for this?
Niche usually helps. In a narrow breed there are fewer programs competing to be the one the breed club, the registry and the two directories can actually say something about — and those sources are what the assistants read. What matters more than breed volume is whether there is a real program behind the site: testing you can document, a real service area, and buyers who ask questions before they buy.
Can we start before I have a litter due?
The Launch is built around one litter and a due date, so it wants a litter to aim at. If yours is further out, take the free check now and we will pick a start date that lands the six weeks where they do some good. Email me and we will work it out.
Go look at my sites first.
They are named above and they are not hiding. Check the OFA numbers, check the litter dates, check whether the phone number is the same everywhere. Then take the free check and see what the assistants say about you. If the Launch is right after that, we will talk about your next litter and its due date — and if it is not, I will tell you so.
Or email admin@direct-me.org. More about how I work on the about page. There is no checkout on this page: the Litter Launch starts with a signed agreement, not a card.